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Lot C218 – Biloxi Spring, 2026 Auction
Lot C218 – N/A REDDY KILOWATT PORCELAIN
- Year: N/A
- Make: REDDY KILOWATT
- Model:PORCELAIN
- Status: NO RESERVE
- Mileage: N/A
- Body:SIGN
- VIN: N/A
- Exterior: WHT BLK YLLW RED
- Interior: N/A
- Transmission: N/A
- Cylinder: N/A
Single-sided Reddy Kilowatt "Your Electric Servant" porcelain enamel advertising sign, measuring approximately 30 inches in diameter.
This classic round example features the iconic lightning-bolt character rendered in bright red and yellow with bold black script lettering on a white field.
The sign retains strong color contrast and gloss typical of porcelain enamel construction and displays light surface wear and minor edge character consistent with age and service use.
The presence of the circle "R" registered mark further reflects its use as an officially licensed advertising graphic.
Reddy Kilowatt was created in 1926 as a promotional character representing electrical utilities and became one of the most recognizable mascots in American advertising throughout the mid-20th century.
Utility companies widely used porcelain signage featuring the character to promote electrical service, modernization, and consumer confidence in electric power.
Due to their vivid graphics, nostalgic appeal, and association with early public utility marketing, original-style Reddy Kilowatt porcelain signs have become increasingly sought after by collectors of advertising, Americana, and petroliana.
Round porcelain examples of this size offer excellent display presence and remain popular for garage, showroom, or themed d�cor settings.
This example presents well and represents a classic piece of mid-century utility advertising history.
This classic round example features the iconic lightning-bolt character rendered in bright red and yellow with bold black script lettering on a white field.
The sign retains strong color contrast and gloss typical of porcelain enamel construction and displays light surface wear and minor edge character consistent with age and service use.
The presence of the circle "R" registered mark further reflects its use as an officially licensed advertising graphic.
Reddy Kilowatt was created in 1926 as a promotional character representing electrical utilities and became one of the most recognizable mascots in American advertising throughout the mid-20th century.
Utility companies widely used porcelain signage featuring the character to promote electrical service, modernization, and consumer confidence in electric power.
Due to their vivid graphics, nostalgic appeal, and association with early public utility marketing, original-style Reddy Kilowatt porcelain signs have become increasingly sought after by collectors of advertising, Americana, and petroliana.
Round porcelain examples of this size offer excellent display presence and remain popular for garage, showroom, or themed d�cor settings.
This example presents well and represents a classic piece of mid-century utility advertising history.
Information found on the website is presented as advance information for the auction lot. Photos, materials for videos, descriptions and other information are provided by the consignor/seller and is deemed reliable, but Vicari Auction Company does not verify, warrant or guarantee this information. The lot and information presented at auction on the auction block supersedes any previous descriptions or information. Vicari Auction Company is not responsible for information that may be changed or updated prior to the auction. The decision to purchase should be based solely on the buyers personal inspection of the lot at the auction site prior to the auction.